e-comm
Many entrepreneurs are wondering what the best way to increase sales on the Amazon platform is, and the Internet is full of tutorials on how to stand out from other companies and improve your results. To achieve success, we must meet numerous technical requirements, but one of the most substantial factors influencing the increase in sales are, without a doubt, appropriately designed listings – which are product pages. In what way a professionally designed content may help to generate profit on Amazon? You will find the answer to that question in our article.
Product positioning on Amazon
In order to even begin thinking about sales success on Amazon, we should first and foremost take care of our brand visibility and ensure that our offer reaches as many people as possible. The key is good positioning which is a high position in search results. When optimised towards search engines (SEO), published texts are enriched with suitable keywords and phrases (that are compatible with users’ preferences and habits, algorithms of a selected version of a platform and current marketing and language trends in a given region). Thanks to that, our offer will appear higher in search results; therefore, it may reach a much wider range of buyers. But there is one problem – although it seemingly is not complicated, in reality such a task may prove to be quite problematic, especially when it is performed by a person unfamiliar with the process.
If you want to achieve the best results from the optimisation, it is worth delegating it to professionals, such as the members of the CFEC team – since this activity requires a specialist knowledge, excellent understanding of the current market situation and a combination of a long-term experience with quantity and quality data. And where does that data come from? There are tools that provide quantity data on Amazon searches. We can acquire a lot of data by ourselves, e.g., by analysing positions on the bestseller lists or listings of our competition. To see for yourself how big the impact of SEO on sales results is, read this analysis.
Professional listing – better visibility and more customers
Good positioning in search results and interesting, eye-catching graphics are not enough – another important matter that is worth taking care of is making the best possible impression on the recipient. Content that is catchy, light, persuasive and impeccable in terms of correctness is the easiest way to gain consumers’ trust and attract multiple customers – each text published on Amazon shows exactly how a given company approaches its communities and whether it respects quality standards. If a description is written incoherently and is full of various grammatical or punctuation defects, it may badly influence the brand image and cause a decline in interest in the offer. As an example we can use the advertising slogan used by the Stella Artois brand: “Perfection has its price”, in which sometimes instead of using the grammatically correct possessive pronoun “its”, people used the form “it’s”. It was a truly comical and glaring error, especially since the slogan treats about perfection. As you can see, professionally created content is a powerful tool – to learn more about how significant the role of passing information in an attractive form is for sales, read our article on the language of benefits.
Well-prepared content – easier customer service and fewer complaints
Every person who tried their chances in creating listings on Amazon knows that it proves to be beneficial to fulfil certain standards regarding the form of the published content, which means taking care of the appropriate preparation of the name, description and the list with product characteristics and benefits resulting from its usage or ownership. This pattern is not accidental: completing and adequately preparing all suggested elements will result in the customer having a comprehensive, engaging information package. Thanks to that, we will not have to sacrifice our time to dispel any doubt that clients may have, and sales will become more unmanned. Moreover, a well-formatted and substantively specific content lowers the risk of complaints and claims. If the description is sloppy and full of errors, after receiving the package the buyer may feel frustrated or even lied to, which will of course be reflected in our ratings and reviews – and these are extremely significant when it comes to positioning on Amazon.
Description credibility and positive reviews from buyers are extremely significant factors that help to acquire the Buy Box that is desired by most sellers. It is a widget that allows the users of Amazon to buy something at lightning speed and it directly influences the increase in profits. The game is worth the candle; therefore, do not settle for half-measures and trust the experience of professionals.
Agnieszka Wąsowska-Telęga
Although many entrepreneurs are wondering how to increase sales on Amazon, some of them focus only on technical, logistical and formal aspects. These are of course of vital importance, and not taking care of certain procedures could be a shot in the foot – but we may under no circumstance underestimate the quality of text materials, as its impact on the general outcome is greater than we can imagine. The specialised CFEC team is willing to help to create great content that will increase traffic to the product page and – as a result – will also increase profit.
