Brand Activation on LinkedIn for locatheart
CFEC projects
Our client – locatheart
The locatheart translation agency is a modern company that specialises in localisation and content creation with the use of advanced technologies. A wide range of services offered includes industries and creative areas such as e-commerce, marketing, SEO, IT, board, mobile and computer games, subtitles, or legal texts
Activation campaigns
Brand activation campaigns are one of the best ways to increase the involvement of passive users and followers that did not previously engage with the content you publish.
For the locatheart agency, we prepared their first activation campaign on the LinkedIn platform with the aim of catching the attention of non-active users and prompt them to take action. The sponsored text encouraged users to nominate companies for a free audit consisting in an objective and comprehensive verification of content in terms of linguistic correctness. The LinkedIn post pertaining to the competition was published on Saint Nicholas’ Day and, additionally, it was accompanied by a picture resembling a Christmas card.
CFEC strategy
The course of action for CFEC experts in projects of this type is to:
• Suggest specific campaign procedures, tailored to a particular audience.
• Prepare content for the campaign, both in textual and graphics form.
• Monitor the progress of the campaign and deliver a report on the results achieved. We do everything we can to help our clients reach their intended goals.
