Content optimisation: Household products SEO and text creation (product descriptions for online platforms)
CFEC projects

Content optimisation

One of the clients that the CFEC experts had the pleasure to cooperate with was a globally recognisable company specialising in household products – operating also on Amazon. Because of enormous competition and a huge number of offers published on the platform, our client wanted some of their products to be better positioned in the search results.

In order to meet (and, as it turned out later, even exceed) our client’s expectations, it was necessary to carry out a professional SEO optimisation while paying special attention to the specifics of the Amazon platform. A challenge like this demands enormous knowledge and experience. In projects of this type, the CFEC experts:

•carefully analyse the competition in order to devise the best-suited strategy;
•familiarise themselves with product particulars provided by the client to glean the key information and get a detailed insight into the message and values of the brand;
•create and optimise content (including product descriptions for the Amazon platform) on the basis of up-to-date policy guidelines, client’s expectations and best practices.

What did CFEC experts do in this particular case? When it comes to product detail pages, Amazon imposes varied and extremely precise guidelines on the sellers – they include both strict limits (e.g., the character limits) and useful recommendations (e.g., the number of bullet points). Another important thing is that descriptions should be comprehensive and inform about the product’s features and the benefits of using it. Therefore, the CFEC project consisted in adjusting the already existing product descriptions, both in terms of the guidelines created by the online retail giant and SEO requirements. The texts had to be beefed up with the data provided (so that they would be long and substantive enough), rephrased (– so they would fit into the obligatory format), and enriched with the most popular keywords and phrases concerning – among other things – household products (which required conducting separate research and professional analysis).

The result? Another successful SEO optimisation and a satisfied client, who – thanks to the CFEC experts – increased their turnovers on a number of important European markets. If you too are committed to making successful sales, don’t hesitate to contact us!